Self-promotion comes naturally to those raised on Instagram, YouTube, FaceBook and other social media platforms. However, if you are a pre-millennial like me, you may find it hard to toot your own horn. Did I just date myself with that expression? Whether you are just starting to pitch your work or are a published author (indie or traditional), self-promotion will 
help build your resume.
What do I mean? Resumes typically list skills, experience, and training or education with the goal of securing work. In order to get published, a writer needs an editor to notice their work. First, of course you need to have a strong grasp on writing skills and craft. But there are hundreds of writers vying for the editor’s attention. Once you have mastered basic writing skills, it’s time to promote yourself as a writer.
Clips
Clips are essentially work samples. Your website is the foundation for all self-promotion. Include URLs where 
visitors to your website can find your published work online or in print. First, it allows potential editors to see a cross-section of your work in one place. This will let editors gauge if your writing style matches their publication, and will potentially pique their interest in a specialty subject you may have. Second, you gain credibility and name recognition by compiling your clips in one place. When an editor wants a particular style or theme, self-promotion should drive them to you.
Submit, Submit, Submit
Persistence pays off. Editors will start to recognize your name. With each piece that is published, make sure to do some promotion, even if it’s just an IG or FB post. You never know who will stumble onto your work. Notify your local news outlet, schedule readings, show up at open mics, issue press releases.
I was stunned with the response to my indie book launch press release. The local news station interviewed me before the event and stuck around for background shots. I wasn’t stopped on the street for my autograph after it aired, but a lot of people saw the 38-second spot and identify me as a writer now.
Closing Thoughts
Editors have to be able to find your work. Each submission I make includes my website. If an editor 
is on the fence, he or she may check it out. When they see I’ve been featured in my local community that instantly gives me credibility, and it’s all because I took the time to engage in a little self-promotion.
By the way, if you’re at the Sister’s Quilt Show this weekend, come see me at Paulina Springs Bookstore signing FAT QUARTERS: A Patchwork of Stories for Quilters.
