Press releases answer five questions: who, what, when, where, and why. Answering these five questions will help spread the word to your target audience about your event or product in an efficient, affordable manner. Who Anyone with an event or product to promote should use a press release. Hosting a 100-year birthday party for your favorite aunt? Running an auction to raise funds for the local food bank? Promoting your new book? Start with a press release to get the word out. What A press release is a statement to the media to promote an event or product. Nowadays the media landscape includes everything from print to digital media. Digital…